Campaigns: Diving Deep Into It
Campaigns are a form of activities carried out for a period both for social and non-social causes. A health campaign can be carried out in the current crisis of availing of covid resources to help the people in need. Many organizations or individuals can initiate such campaigns and involve others to solve a common issue. A campaign referred to as a capital campaign can support the construction of a new infrastructure facility. Even when many animals are on the verge of extinction, wildlife campaigns have been run globally to save wildlife. In natural calamities like earthquakes, floods, etc., the campaigns can be run to raise funds for providing financial aid to the affected people and their families. The campaigns can be used for marketing as well to promote a product and build its awareness. You will come to know about how campaigns work further below.
Working Of A Campaign
There are some of the useful properties of a campaign, especially in salesforce. You will come to know about these properties below, which are
- Creation of groups of leads and the contacts
- Creating lists of people- You can reach out to people for promoting your ideas after a list of the potential leads has been created. If someone is already part of a campaign, then redundancy in that list is avoided.
- Tracking the efficiency of your fundraising efforts- Someone who has started as a potential lead can be converted to a contact.
- Engaging with volunteers and donors
- Tracking the engagement status of the contacts and leads with your campaign.
- Hierarchy in campaigns- Suppose you need to run medical campaigns for patients suffering from different stages of covid, like mild covid, severe covid, etc. In this situation, you can create campaigns to ask for support from all patients by dividing them into separate campaigns. Thus, a hierarchy is there in campaigns.
- Opportunities can be tracked with the help of campaigns- You can get to know which type of campaign is working in your favour by tracking opportunities. Information related to the funds raised and several participants in a campaign can be a defining factor.
- You can archive a campaign to re-run it later.
Requirements For Running A Marketing Campaign
A few of the major requirements for running a marketing campaign are
- Alignment of campaign goals for marketing- To succeed with your marketing campaign, you need to ensure that the goals you have set for a campaign are aligning with your marketing goals. The campaign should not deviate from the main goal that has been set to be achieved.
- Defining success- You need to be clear with your marketing goals before initiating a campaign. Some of the metrics like traffic at your landing page, sales, etc., are needed to run a campaign successfully.
- Strategies for running a campaign
- Using testimonials to reach out to potential leads
Thus, by using the above methods, you can run a successful marketing campaign. Similarly, different strategies can be implemented to run a different kind of a campaign.